For example:
Group 1 Focus Focus would change into a subdivision of focus, Pan, so it becomes group 1 Pan
Pressing Focus additional times in a row cycles through common parameters, so 3x becomes Tilt, 4x can become Position Macro, whatever. The order may be user selectable or in the order it appears in the CIA.
Likewise, this would continue for other parameters. Color Color could be Red, Color Color Color could be Green, yadda yadda. Ill admit, this is most useful for Pan/Tilt but i would use it for other parameters.
This would be an easier way to keep more things on the buttons for those who prefer those.