Making an effect on OVATION B 2805 FC Multi cell fixture

We have 2 Ovation B 2805 FC LED Battens at our theatre, and I'm wrapping my head around controlling the individual cells.  It's patched for 1 control channel to control 135 addresses in 10 Cell RGBAL FULL mode. How would I go about creating an effect on this light aside from a simple strobe etc? With one channel, it seems that i can control the color in each cell, but i can only make them strobe (flash), not chase, and I don'r  any other control over them other than color and strobe rate.

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