Fixtures with multiple intensities/attributes

So, I've been trialling some LED "bar" type fixtures, but can't work out how the UI is accessed to change the intensity/colour of different parts of the same fixture.

In this case, I have some Showline SL Bar 640 fixtures, which can be addressed as 12 separate units, but when I select them, I get a single intensity and colour control.  I guess I'm missing something obvious...can someone tell me where and how I work with those 12 parts separately?  

I've doubled checked that both the fixture is in 12-group mode and the personality used is the SL Bar 640 RGBW 16B 12G one.

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