Custom Direct Selects

I'm new to CDSs. When I open a new panel and choose a CDS screen I get the picture below. I've watched some vidoes and the tech seems to have a workspace panel to one side that allows them to select what type of select they want, console button, macro whatever. I see 'Label' and 'Icon' columns but can't figure out how to plop stuff into the frame. What am I doing wrong here?

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