SmartFade ML - no usb connectivity!

Hi all, I have a brand new SmartFade ML just unpacked yesterday and when I connect the usb port to any computer nothing happens, ie, SmartSoft doesn't recognise the ML, Windows doesn't try to load a driver nor does my Mac register the device. I ran the self test procedure on the console and it passed the USB chip, I have tried a variety of USB leads and computers so I'm thinking either the console is faulty or there is some magic involved. And yes the console says it has the latest firmware. Any ideas?

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